It’s no secret that Call of Duty is the most popular FPS franchise in the world today; with Battlefield undoubtedly trailing at the second place. But did you know that the first game which brought the basic elements of a first person shooter to the masses was EA’s Medal of Honor.
And mind you, EA isn’t quite happy about the fact that Activision has a majority of the market share when it comes to FPSs. Well, EA has a solution to that – Battlefield 3.
At the Goldman Sachs Technology and Internet Conference, Riccitiello had a lot to say: “I’ve made no excuse for the reality that I want market leadership in the first-person shooter game business. In many ways I feel that we created the first mass market first-person shooter with Medal of Honor and unfortunately with the transition to the PS3 era we lost that. We’re after it now.
“There’s a great thing about an annual franchise, whether it’s us or our competition; when you’ve got that annual franchise it’s a meal ticket, it can generate a great deal of income.
“One of the problems with an annual franchise is you don’t take the time to re-engineer the underlying codebase so that it’s as ‘next-generation’ as it can be. We think there’s a window of opportunity here. We’ve been investing for three years to build Battlefield 3. I think it will stand up as the best product in the industry this year… and we’re going dead at ’em.”
Battlefield 3 without a doubt is turning out to be an immensely strong contender for Game Of The Year 2011 award, and with Sledgehammer Games aiming to give us gamers a bug-free enjoyable Call of Duty ride when it reportedly hits stores this Fall, it’s sure to be a head-to-head battle between the arch rival franchises – Battlefield versus Call of Duty.