Only Content Will Sustain Any Device In The Market, Says SCE Head Andrew House

Posted: December 14, 2010 in News
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We’re nearing Christmas and the battle is heating up in the motion-gaming arena. Only a few weeks ago, Sony said that the Move controller has sold a highly commendable 4.1 million units. Microsoft hasn’t yet released any transparent figures, but that’s not to say things aren’t going well for them. With a million-dollar marketing campaign, Microsoft’s Kinect is sailing in terms of sales numbers.

You might be wondering why Sony isn’t keen on promoting their newest device – the highly accurate PlayStation Move. Don’t tell me Sony didn’t warn you that initial Move adoption rates will be slow. In an interview with Industry Gamers, Sony Entertainment Europe head Andrew House had this to say:  “We know a marketing push is important around a launch window, but what will really drive adoption of new technology is going to be great content. We’ve got a whole range of experiences that serve the broadest audience and that is a far better long-term bet. You can only sustain a certain amount of momentum just based on trying to ram product at people based on a strong marketing push. It really will be content that defines it.”

Analyst Michael Pachter has already predicted that Microsoft will sell 5 million Kinect units ( a target which Microsoft will quite easily reach ) by January, with Sony only pushing 3 million Moves in the same period.


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